HELLO, FRIEND.

We launched Clothing Brand Experiment (CBE) with some crazy ideas, blind optimism, and a lot of help from friends and family. We first set out to create the world’s best hoody, with a limited run of just 500. We’re so pumped to announce we’ve almost completely sold out of our first run of hoodies, and we’re about to launch our 2009 line, and are expanding to include more products with the same level of innovation and insane attention to detail.

But before we completely blow up and get all huge, we want to recognize the people who supported us from the beginning. So we’re making the 500 people who own the original, first-run CBE hoody permanent “Wearholders” in our Clothing Brand Experiment. And if you don’t have one yet, we’re offering the last remaining, first-run hoodies at a special price, and extending these same Wearholder benefits to you and your friends, too.

As a CBE Wearholder you’ll receive:

•    Sneak peeks of everything we’re working on, and a chance to help us design and name new products
•    First dibs on limited edition products (Pong Pocket T, Cooking Smocks, Swimming Flippers, or whatever)
•    A 10% CBE Discount FOR LIFE
•    The Official CBE Wearholder Card

If you already own one of the first-run CBE Hoodies, you just need to add your name to the Wearholder list. (Go here)

If you don’t, you can still become a part of the Experiment, by purchasing one of the last remaining original Wearholder hoodies TODAY. (Go here)
As part of the Wearholder membership push, we have temporarily dropped the price of our remaining hoodies to $120 (US).

If you have friends who might be interested, please send them here.

Thanks so much!